Boycotts used to be a joke. With a handful of historical exceptions (Montgomery buses, grapes), it has traditionally been very difficult to translate politics into purchasing power. That has changed in a sudden and dramatic way.
In a Forbes post I outline how the emerging Trump resistance seems to dovetail with another force I described over a year ago on GOPLifer: the dawn of a possible 4th Era of Capitalism. Old assumptions about the essentially non-political nature of economic decisions may be falling apart in ways that will extend beyond the Trump Era. A group of people who are politically under-represented, even perhaps disenfranchised in a counter-intuitive sense, have found their power. It has been sitting in their wallets all along.
We might not return to an era when you bought a cup of coffee without considering its political impact.
Bonus material: In case you haven’t seen it yet, take a look at Budweiser’s Super Bowl Ad